Raid with Puneri Paltan

In a first of a kind marketing association for Kabaddi, Puneri Paltan tied up with Uber for a unique campaign during Pro Kabaddi League Season 3.
Aptly named as ‘Raid the Puneri Paltan‘, via this campaign Puneri Paltan fans got once in a lifetime opportunity to try their hand at Kabaddi and learn some on field skills with their favorite Paltan.
How did it work:
 
1. Users had to open the Uber app on Tuesday, February 9th 2016, between 11am – 12pm and book a ride on the PALTAN view.

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2. If connected, the user and his/her guest were to be picked up and taken directly to The ProKabaddi stadium to play a game with the Puneri Paltan.
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The campaign was widely promoted by Puneri Paltan as well as Uber India, reaching out to millions of people via in app notifications and social media.

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Everything was in place and users were eagerly waiting for 9th February. As soon as the clock struck 11 am, the Uber app was flooded with users trying to book a ride on the Paltan View. 1000’s of users were insanely checking their phones to get connected and be one of the 10 lucky ones.
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Winners were announced intermediately increasing the excitement even more and after a span of 1 hr, we had our 10 lucky winners who won a chance to meet and play with the Paltan.
These winners with their guest were taken to the PKL stadium were they met the  Paltan and also played a game of Kabaddi with them. The winners were thrilled to be a part of this.
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One of the winners said ‘I am very thankful of Puneri Paltan and Uber for selecting me as the winner. I cannot believe that I actually got a chance to meet my favorite team and play a game of Kabaddi with the Paltan. This day will be forever etched in my memory.”

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Adding to the above the winners also received 2 tickets to the PKL match at Shree Shiv Chhatrapati Sports Complex with complimentary to and fro rides from Uber to support and cheer for the Paltan LIVE.
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For the thousands of fans who participated but couldn’t make it in the Top 10, Uber gave out an exclusive promo ‘UBERPALTAN’ to avail 2 free rides as a token of participation.
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