In a first of a kind marketing association for Kabaddi, Puneri Paltan tied up with Uber for a unique campaign during Pro Kabaddi League Season 3.
Aptly named as ‘Raid the Puneri Paltan‘, via this campaign Puneri Paltan fans got once in a lifetime opportunity to try their hand at Kabaddi and learn some on field skills with their favorite Paltan.
How did it work:
1. Users had to open the Uber app on Tuesday, February 9th 2016, between 11am – 12pm and book a ride on the PALTAN view.
2. If connected, the user and his/her guest were to be picked up and taken directly to The ProKabaddi stadium to play a game with the Puneri Paltan.
The campaign was widely promoted by Puneri Paltan as well as Uber India, reaching out to millions of people via in app notifications and social media.
Everything was in place and users were eagerly waiting for 9th February. As soon as the clock struck 11 am, the Uber app was flooded with users trying to book a ride on the Paltan View. 1000’s of users were insanely checking their phones to get connected and be one of the 10 lucky ones.
Winners were announced intermediately increasing the excitement even more and after a span of 1 hr, we had our 10 lucky winners who won a chance to meet and play with the Paltan.
These winners with their guest were taken to the PKL stadium were they met the Paltan and also played a game of Kabaddi with them. The winners were thrilled to be a part of this.
One of the winners said ‘I am very thankful of Puneri Paltan and Uber for selecting me as the winner. I cannot believe that I actually got a chance to meet my favorite team and play a game of Kabaddi with the Paltan. This day will be forever etched in my memory.”
Adding to the above the winners also received 2 tickets to the PKL match at Shree Shiv Chhatrapati Sports Complex with complimentary to and fro rides from Uber to support and cheer for the Paltan LIVE.
For the thousands of fans who participated but couldn’t make it in the Top 10, Uber gave out an exclusive promo ‘UBERPALTAN’ to avail 2 free rides as a token of participation.